Systems Thinking & Design
Rajiv Gandhi Zoological Park as a System (4 Weeks)
Team: Ankiit, Shubhanshu
Rajiv Gandhi Zoological Park, commonly known as the Rajiv Gandhi Zoo, is a popular zoological park located in Pune, Maharashtra, India. Established in 1999, the zoo is named after the former Prime Minister of India, Rajiv Gandhi, and spans an area of approximately 130 acres.
Double Diamond Approach
Overview:
In this project, we delve into Rajiv Gandhi Zoological Park (RGZP) as a systems thinking framework, recognizing that a zoo is more than just the sum of its individual parts. Instead, it is an interconnected system where every element, from the diverse animal species to the dedicated staff, plays a vital role in maintaining a delicate balance.
Aim: We aim to uncover the intricate relationships that govern the functionality of a zoo, seeking
sustainable solutions that benefit both the captive inhabitants and the broader ecosystem.
Mind Mapping
Research
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Laying out the:
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Types of visitors at the zoo
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Current visitor Journey Map
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Stakeholders and their roles are connected with each other
Mapping the Current Scenario at RGZP
Iceberg Model
Problem Statement
People lack awareness regarding the purpose and significance of zoos.
Visitors' Journey Map
User Personas
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Detailed map with AR guides which visitors can scan to start their journey at the zoo
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Gift Shop - Souvenirs
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AR experience at each exhibit
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AR Photo/Video Booths
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4D Movies about Animal Kingdom
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Interactive Games
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Signages can be digitized and information about the exhibited animal can be given to the visitors.
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Signages and Information Boards can have AR
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Dustbins can have an experience where if someone throws garbage, an animation will play on a screen near it.
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VR tech can be a part of events and workshops.
Ideation
Solutions
The new ticket design shall promote the following:
Drawing Competition
The Zoo shall hold a monthly drawing competition where kids can send their drawings based on the animal of the month.
RGZP App
Installing the RGZP app will the users avail discounts at the souvenir shop.
RGZP Mascot - Tigo
Tigo is the new mascot of RGZP who will help the users navigate around the zoo using the AR maps while also keeping them engaged along the way.
Front
Back
Ticket Redesigned to be a Collectible
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Unique animal themed QR codes on tickets shall lead the users to App installation page.
Unique Themed QR Codes
Information Board with AR Marker
The RGZP app features:
Zoo Adventure AR
"Zoo Adventure AR" is an interactive game designed for children visiting the zoo. It combines AR technology and photography to engage and educate young visitors about the various animals in the zoo. The children will play quiz games and unlock AR animals to click photographs with. Sharing photos on social media will earn them unique stamps on their passports.
Interactive Map
Users can access the RGZP map to navigate around the zoo. The map also features AR mode in which the mascot 'TIGO' guides them around the zoo. TIGO knows his way around and also knows all the animals there. He will share interesting information about them along the way.
RGZP Events Calendar
The app will feature a section which will display all the events planned at the RGZP in the future.
RGZP App Prototype
Flow Diagram of Proposed Solution
2D Map
AR Navigation
Categorically Sorted Exhibits
Trivia Game
Children can get photographs clicked with their favorite animals in their natural habitats using the AR photobooth before leaving the zoo.
AR Photobooth
Souvenirs from the Gift Shop
Children can get souvenirs like keychains and badges from the gift shop at discounted prices if they have the RGZP app.
The Map
Exhibit Icons